We buy at wholesale volume from suppliers across Europe, import into the UK, and check every line against a strict internal brief before it reaches online retail: a dependable route to market for wholesalers, distributors and brand owners.
Happico sources beauty, health and household stock at wholesale volume from suppliers across Europe, imports it into the UK, verifies it against a strict internal brief, and lists it through online retail.
Our stock comes from direct wholesale accounts with distributors and brand owners across Europe. We import it into the UK ourselves, which keeps the supply chain short and gives us direct control over quality and timing.
Every line, new or existing, is checked against the same sourcing brief: steady demand, a fair price band, and a clean compliance history. It's a deliberately narrow focus, which is what lets us move stock quickly and reorder reliably.
Beauty is our largest category by volume, with health & personal care close behind and a smaller, growing line in household and DIY goods.
Skincare, colour cosmetics and fragrance, our largest category, and where most of our brand relationships sit.
Includes: Eucerin, Elizabeth Arden, StriVectin, SKIN1004, Avène, MAC, Shiseido, Paco Rabanne, Dior
Pharmacy and personal-care staples with steady, repeatable demand throughout the year.
Includes: Durex, Sensodyne, XLS Medical, Neutrogena, Cetaphil, Bioderma, Parodontax, Tampax
A smaller but growing line covering baby products, household goods and DIY & tools.
Includes: Finish, Veet, Johnson's, and a widening set of household names
Before we take on a new line, it's measured against the same brief every time. This keeps stock moving and protects both sides of the relationship.
Beauty, health & personal care, or household/DIY. We stay focused rather than stocking everything.
Lines with steady, ongoing demand rather than one-off or seasonal spikes.
We'd rather build a repeat account than chase a single one-off deal.
Price bands that leave room for both sides to operate sustainably.
New brands or lines go through a test buy and compliance check before we scale an order.
We favour listings with healthy, fairly shared marketplace competition.
From first enquiry to a repeat wholesale account.
Tell us the brand, category and rough volumes you're working with.
A small test buy first, on any new brand or line, before any ongoing commitment.
Once a line clears the brief, we move to a repeat ordering arrangement on agreed terms.
We track sell-through on our side and reorder ahead of stock running out.